Cummins Inc. Senior Marketing Communications Specialist in Shoreview, Minnesota

Senior Marketing Communications Specialist


Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

Learn more about this role and how you can begin Working Right .

Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.

This is an exciting opportunity in Shoreview, MN for a Senior Marketing Specialist. Cummins USA is where you can work on industry leading projects.

Your impact will happen in these and other ways:

-Leads, develops and executes the annual Marketing Communications plan to support and promote the Upstream Influencing program.

-Collaborates with the Business Segment Leaders and Global Upstream Influencing members.

-Responsible for the following Upstream Influencing program tactics:

Global Marketing Communications campaign management and reporting.

Management and reporting of regional Electronic Direct Mail campaigns.

Analysis and reporting on Upstream Influencing tactics regionally and globally.

Understand current and future market trends to aide in the development of the Integrated Marketing Plans for the Power Generation market segments.

Ensure execution of the Integrated Marketing Plans is timely and to budget by utilizing the resources within the Marketing Communications Operations team.

Understand the budgeting process; monitor and track Marketing Communications spend and provide timely forecasts to Finance.

-Responsible for managing specific marketing materials, marketing programs or events that have been identified in a marketing plan.

-Provides support in the execution of marketing communication strategies; drafts marketing plans and materials.

-Monitors and tracks marketing communications projects and events as they relate to assigned area.

-Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials.

-Serves as a resource on projects and work assignments.

-Employs basic knowledge of effective marketing and general business understanding.

-Keeps business and product teams apprised of the status of marketing communications materials.

-Provides costing, budget, research, and analytical support to marketing management.

-Monitors supplier performance and provides oversight and management of day to day requirements.

-Manages reporting and analysis of Key Performance Indicators.

-Up to 15% travel within North America



Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan.

Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.

Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes.

Understands common marcom metrics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc) and interprets analytics data to improve performance.

Digital Marketing Communications Strategy/Management:

Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)

Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities.

Digital Communications Design and Development - Knows the processes to create digital collateral and able to lead the process using the approved tools. Understands the basic concepts of content management, user centered design and A/B version testing

Education, Licenses, Certifications

College, university, or equivalent degree in marketing, communications or a related subject required.


3 – 5 years Marketing/Communication work experience required.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today.

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Primary Location United States-Minnesota-Minneapolis-US, MN, Shoreview, CPG Headquarters Victoria St

Job Type Experienced - Professional / Office

Recruitment Job Type Professional - Experienced

Job Posting Apr 3, 2018, 8:12:48 AM

Unposting Date Ongoing

Req ID: 180001OA