Cummins US & Canada

Job Information

Cummins Inc. Marketing and Product Management Director in Nashville, Tennessee

Marketing and Product Management Director


We are looking for a talented Marketing & Product Management Director to join our team specializing in marketing, product planning and new product launch for our Filtration business headquartered in Nashville, TN. The role is designated hybrid , and offers a relocation to Nashville, TN.

This role sits at the intersection of what do our customers need, what can we provide them, and how we manage the product portfolio through the full lifecycle to ensure long-term success for them and us. This role will have significant short- and long-term strategic impact on the filtration business, as it covers:

  • Marketing our product to enhance our brand reputation.

  • Product pricing which significantly impacts near term profitability and longer-term sales.

  • Product portfolio management through the lifecycle: What’s added to the portfolio and how it is managed.

  • Product launches through the program management office.

In this role, you will make an impact in the following ways:

  • Develop and launch a multi-channel marketing strategy that enhances customer pull and supports the product management goals

  • Ensure that the marketing mix reflects the current trends and our business needs

  • Direct a team to ensure successful product launches

  • Ongoing product management that maximize organizational results

  • Interpret broad business, market and industry trends to select and develop the right product portfolio

  • Champions functional excellence: drives process improvements for product introductions and product changes

  • Collaborates with legal counsel and engineering to understand and promote asset protection trends and tools

  • Directs market research capabilities to ensure that product management has the tools to thoroughly understand Cummins’ target market and competitors

  • Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities

  • Ensures that the product branding strategy is implemented effectively and leads and supports internal and external communications in relations to the product range

  • Guides the development, implementation, and measurement of results of product promotions

  • Coaches and motivates staff, provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs


To be successful in this role you will need the following:

Marketing: create and enable both customer pull and push: advertising, promotion, social media strategy, growth strategy, tradeshow & sales collateral strategy

Program Management: execute the product portfolio expansion within the approved business case. VPI (Value package introduction) direct leadership, VPC (Value package change)/product launch process ownership

Product Management: owning the P&L of major product lines throughout their lifecycle. Includes Product Management (fuel, lube, air, coolant & chemicals, etc.), product planning, catalog management, and strategic product alliances

Pricing: pricing strategy, and quote management and approval process, rebate management, price files and price sheets, commercial deal analytics

Global Perspective: taking a broad view when approaching issues, using a global lens. Influences multiple regions, with strong market positions in North America, Europe, China, Latin America and South Pacific

Strategic Mindset : seeing ahead to future possibilities and translating them into breakthrough strategies

Develops Talent - developing people to meet both their career goals and the organization’s goals


  • Ideal candidate has an engineering background and experience with marketing (B2B or B2C) product launch, customer facing and commercial oversight

  • Global coordination expertise is needed to ensure the needs of our diverse markets and customers are met

  • Significant understanding of commercial vehicle market and multi-channel sales approach

  • College, university, or equivalent degree in Marketing, Sales, Engineering or a related subject required

  • MBA or equivalent degree highly preferred

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.


Primary Location United States-Tennessee-Nashville-US, TN, Nashville, Filtration Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Mar 29, 2022, 10:47:22 AM

Unposting Date Ongoing

Organization Cummins Filtration

Req ID: 220001W8