Cummins US & Canada

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Cummins Inc. Product Marketing Manager(s) #IN798 in Columbus, Indiana

Product Marketing Manager(s) #IN798


Product Marketing Manager - IN798

Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

Learn more about this role and how you can begin Working Right .

Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.


This is an exciting opportunity for Product Marketing Manager - IN798 in Columbus, Indiana

Your impact will happen in these and other ways:

  • Manage key product line lifecycles by understanding and interpreting market and industry trends as well as predicting user’s product expectations in terms of aftermarket parts support which can be translated into a Value Package Profile for product development teams to incorporate into future product designs through utilizing specialized knowledge of the automotive and transportation industry.

  • Lead the marketing initiatives for new product introduction and existing product change introduction.

  • Develop long-term product line strategy, forecast, and the annual operating plan.

  • Provide product line budget requirements into the business unit AOP.

  • Drive the development of product introduction plans and develop all aspects of the product marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.

  • Present marketing approach for functional review and to the change management review group, and drive pricing activity through the product lifecycle.

  • Ensure that the product branding strategy is implemented effectively, and lead and support internal and external communications in relations to the product range.

  • Protect intellectual property of the organization, and work with legal counsel and engineering to assure asset protection.

  • Utilize specialized knowledge of market research capabilities to plan for and implement an appropriate approach based on the understanding of the target market and competitors.

  • Leverage distributor relationship management skills to enable the team to influence the business in a way that maximized the aftermarket revenue stream.

  • Drive management of the product lifecycle and determine when products should be deemed obsolete.

  • Understand P&L statements and Total Cost of Ownership (TCO) in order to suggest how to reduce manufacturing costs from the product, determine if manufacturing cost improvements come at a cost somewhere else in the business, and to measure a product’s success.

  • Manage profitability by understanding relative contributions of the multiple products lines in the business, and develop and execute a product management plan that maximizes profitability of the business.

  • Compile and maintain an account tracking documents and interrogate profitability results, product costs, and advise recommended actions.

  • Deploy local processes to attain the most critical engine market information required to develop specific products and product line plans and perform highly complex Market Analysis.

  • Create strategies to sell the features and benefits of new products. Identify strategies to gather data to increase sales and marketing opportunities.

Skills and Experience Required:

  • Knowledge of the automotive and transportation industry

  • Marketing initiatives for new product introduction

  • Develop product introduction plans to ensure the successful launch of new products

  • Product branding strategy

  • Market research capabilities

  • Distributor relationship management skills

  • Product lifecycle management

  • P&L statements and Total Cost of Ownership (TCO)

  • Develop a product management plan

  • Market Analysis to develop specific products and product line plans

Required Education, Licenses or Certifications

  • Positions require a Master’s degree in Marketing or Strategy Management, or related field and 2 years of experience as a Marketing or Strategy Analyst or Specialist, or related position.

  • Alternatively, the employer will accept a Bachelor’s degree in Marketing or Strategy Management, or related field and 5 years of experience as a Marketing or Strategy Analyst or Specialist, or related position.

JOB SITE: Columbus, Indiana

WORK HOURS: 40 hours/week - 8:00 am to 5:00 pm

To apply, go to and refer to Job ID #IN798

Compensation and Benefits

Base hourly rate commensurate with experience plus bonus. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today.

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Primary Location United States-Indiana-Columbus

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Nov 6, 2019, 11:00:00 PM

Unposting Date Nov 22, 2019, 10:59:00 PM

Req ID: 190004RA