Cummins US & Canada

Job Information

Cummins Inc. Guidanz Dealer/Customer Product Manager in Columbus, Indiana

Guidanz Dealer/Customer Product Manager



Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.

We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That’s what #LifeAtCummins is all about.

We are looking for a talented Digital Product Manager to join our team specializing in Manufacturing for our Engine Business Unit in Columbus, Indiana

In this role, you will make an impact in the following ways:

Manages key product line lifecycles.

Understands and interprets market and industry trends.

Leads the marketing initiatives for new product introduction and existing product change introduction.

Develops and provides the long-term product line strategy, forecast, and the annual operating plan.

Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.

Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.

Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.

Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors.

Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.

Drives improvement of customer satisfaction and solves elevated customer issues in relation to product.

Drives management of the product lifecycle; determines when products should be deemed obsolete.

Develops, implements, and measures results of product promotions.

Collaborates with other functions and global locations to ensure global profitability of the product line.

Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.

Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.



Global perspective - Taking a broad view when approaching issues, using a global lens.

Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

Customer focus - Building strong customer relationships and delivering customer-centric solutions.

Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

Maximizing Profitability - Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit.

Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.

Product Life Cycle Management - Identifies and executes changes to the product portfolio in response to evolving market dynamics and customer needs

Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Education, Licenses, Certifications

College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required.

This position may require licensing for compliance with export controls or sanctions regulations.


Significant relevant work experience required, including supervisory experience.

The Guidanz Dealer/Customer Product Manager is responsible for the launch and life cycle management of developing service products, features, and capabilities to streamline the service experience for our external stakeholders, both Dealers and Customers, in the Guidanz product portfolio.

This product manager is a member of our Guidanz Product Management team and is responsible for defining and managing the integration vision, strategy and roadmap working with Dealers, Distribution and our Customers. The primary responsibilities for this product management fall into these four main areas:

1) Meet business goals of the products to deliver product performance and quality targets, financial performance, and customer satisfaction 2) Get the product built through collaboration with Agile Release Trains and Solution Trains 3) Collaborate with CDO software engineering and business stakeholders to deliver product capabilities to the market 4) Ensure integrated product offerings are supported and enhanced to create a continuous flow of value.

This Product Manager works closely with Dealers and our distribution business stakeholders and customers and is focused on bringing digital capabilities to market that support the overall business units' strategies and objectives. They monitor market feedback and product performance in the market to shape the long-term product portfolio. They have a vision for the future for their capabilities and work with stakeholders to prioritize development consistent with the product vision and platform priorities. They develop and monitor performance and usage metrics to influence product direction. They leverage Pragmatic Marketing principles and Scaled Agile(SAFe) practices in the application of lean product management and design thinking principles.

Guidanz Product Managers manage a broad array of stakeholders and user personas with a keen outside-in focus on their product's priorities, identifying, validating and prioritizing product features to meet business objectives, customer objectives and partner objectives.

To be successful in this role you will need the following:

  • Outcome-oriented mindset

  • Ability to effectively communicate highly technical topics to non-technical stakeholders and effectively communicate market and user requirements to technical stakeholders

  • Good and timely decision making that keeps the organization moving forward

  • Knowledge and practical experience with software product lifecycle management

  • Knowledge and practical experience working in an Agile environment with Design Thinking/Human Centered Design methodologies is preferred


Primary Location United States-Indiana-Columbus-US, IN, Columbus, Sears Building

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Jan 11, 2022, 12:53:00 PM

Unposting Date Ongoing

Req ID: 210008GE