Cummins Inc. Power Systems BU Product Manager in Columbus, Indiana
Power Systems BU Product Manager
Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.
Learn more about this role and how you can begin Working Right .
Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.
This is an exciting opportunity in Columbus, Indiana for a Power Systems BU Product Manager. Cummins USA is where you can work on industry leading Supply Chain projects.
Your impact will happen in these and other ways:
Manages key product line lifecycles. Understands and interprets market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.
Develops the long-term product line strategy, forecast, and the annual operating plan.
Provides product line budget requirements into the business unit annual operating plan.
Drives the development of product introduction plans.
Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.
Presents marketing approach for functional review and to the change management review group.
Drives pricing activity throughout the product lifecycle.
Drives available marketing resources and uses those resources appropriately and as needed.
Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.
Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.
Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors.
Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.
Drives improvement of customer satisfaction and solves elevated customer issues in relation to product.
Drives management of the product lifecycle; determines when products should be deemed obsolete.
Develops, implements, and measures results of product promotions.Collaborates with other functions and global locations to ensure global profitability of the product line.
Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.
Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
Managing Profitability - Understanding of the relative contributions of the multiple product lines in the business as well as the ability to develop and execute a product management plan that maximizes profitability of the business. If in a sales role, the person is capable of compiling and maintaining an account tracking document. This includes the capability to interrogate profitability results, product costs, et cetera and advise recommended actions.
Marketing Program Development - Able to apply existing product/placement strategies, structures, and policies to a product line(s).
Market Analysis - Able to deploy local processes to attain the most critical market information required to develop a specific product/product line plan.
Product Knowledge - Knowledge of the products. Able to create strategies to sell the features and benefits of new products. Identifies strategies to gather data to increase sales opportunities.
Market Positioning - Understands market positioning tools and can apply them.
Education, Licenses, Certifications
College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required.
Significant relevant work experience required, including supervisory experience.
Primary Location United States-Indiana-Columbus-US, IN, Columbus, Corporate Office Building
Job Type Experienced - Professional / Office
Recruitment Job Type Professional - Experienced
Job Posting Aug 10, 2017, 12:03:22 PM
Unposting Date Ongoing
Req ID: 17000319