Cummins Inc. Marketing Communications Specialist in Atlanta, Georgia
Marketing Communications Specialist
Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.
Learn more about this role and how you can begin Working Right .
Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.
This is an exciting opportunity in Atlanta, GA for a Marketing Specialist. Cummins USA is where you can work on industry leading projects.
Your impact will happen in these and other ways:
Supports specific marketing communications initiatives and tactics within a region, market, customer, or product segment.
Provides support in the execution of marketing communication strategies; drafts marketing plans and materials.
Monitors and tracks marketing communications projects and events as they relate to assigned area.
Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials serves as a resource on projects and work assignments.
Employs basic knowledge of effective marketing and general business understanding.
Keeps business and product teams apprised of the status of marketing communications materials.
Provides costing, budget, research, and analytical support to marketing management.
Monitors supplier performance and provides oversight and management of day to day requirements.
Skillsand Experience Required:
Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.
Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces. Provides input into the creation by participating in reviews.
Graphics Design - Can use graphic design software and/or tools used to create graphics. Additionally has the ability to guide suppliers in the creation of graphics.
Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)
Metrics and Analytics – Understands common marcom measurement tactics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc.). Ensures collateral is being measured.
Basic relevant work experience preferred.
30% of job responsibilities will include trade show and event management for US Distribution.
This includes the coordination and management of show assets with a third party, promo items management and coordination with promo third party, and consultation and coordination of required assets with internal stakeholders for the event/show.
RequiredEducation, Licenses or Certifications
- College, university, or equivalent degree in marketing, communications or a related subject required.
Base salary rate commensurate with experience plus annual variable compensation plan. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.
At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today. careers.cummins.com
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Primary Location United States-Georgia-Atlanta-US, GA, Atlanta, Cummins Power South HQ-Whse-Coach
Job Type Experienced - Professional / Office
Recruitment Job Type Professional - Experienced
Job Posting May 31, 2017, 1:15:00 PM
Unposting Date Ongoing
Req ID: 170002HA